Analytical Report --blackberry company Research Proposal

Analytical Report --blackberry company - Research Proposal Example It is imperative for BlackBerry to develop a sustainability business model because even the survival of the company is imperiled. Introduction and Global Overview of Issue Research in Motions (RIM) is a leading mobile communication company and the company behind the success of award-winning brand BlackBerry. The product lines of award-winning and innovative BlackBerry includes smartphones and software for both small businesses and enterprises. Research In Motion (RIM) develops the supporting platform and devices of BlackBerry. Research In Motion (RIM) is a Canadian hardware and software company located in Waterloo, Ontario. BlackBerry allows virtual real time communication so that one can stay connected all the time with people and things that matter the most. The chief selling point of BlackBerry is that it provides push email access globally via wireless networks and provides a wireless messaging system. Other factors that contributed for the popularity of BlackBerry are its system atic and comprehensive approach to security. The devices of BlackBerry are versatile and offer range of functions such as email, SMS, telephony, web browsing and so on (O’Connor, n.d.). ... While the BlackBerry has a comprehensive built-in framework for security at both server and device level, it is still prone to various probable attacks (O’Connor, n.d.). The degree of severity of these attacks may vary as per the involvement of user; the backdoor of device allows exporting confidential data from the device itself to be utilized as proxy for attackers. However, the attacks are certainly autonomous and require user to perform number of actions in order to make the attack successful. In addition, the practicality of these attacks largely depends upon the configuration of the current control provided in BlackBerry devices such as IT Policy Setup, Application Control, and Firewall. Usage of these mechanisms of available security, the risks associated with the prior mentioned attacks can be reduced greatly. The prime purpose of this report is to analyze the current strategic position of BlackBerry in the industry of smart-phones. Global smartphone market has become extremely competitive and crowded in recent few years. In the last year, the statistics revealed that the smartphone market is led by Android (Google) having 70.1% share, followed by iOS of Apple at 21%, BlackBerry stands at 3.2% while Windows Phone at 2.6% (Teh, 2013, p. 1). The worldwide growth of smartphones market is 41.7% whereas the BlackBerry has experiences negative growth by declining by 43.1% (Teh, 2013, p. 1). In few words, it can be said that BlackBerry is in predicament. Despite losing market share, BlackBerry still has 79 million users all over the world. Immediate attention based in benefits, usability and features already overcome during the promotion of the latest smartphones offered by BlackBerry that is, BlackBerry 10